Friday, August 27, 2010

"Beat the Heat" With Gatorade

With School starting up soon many athletes are spending time getting ready for their season. The summer heat can be very serious for athletes that are not prepared or properly hydrated.  Heat injuries account for the second highest but most preventable sports injury for kids.

To help keep athletes safe and performing their best during the hot summer months, Gatorade and the NFL created "Beat The Heat," an educational program focusing on the dangers of heat-related illness and the importance of taking the proper steps to reduce the chance of illness and injuries. For every unique download of the Heat Safety Kit, Gatorade will donate $1, up to $20,000, to Beat the Heat charities.

The past week my family took a trip to the Sleeping Bear Dunes and had fun climbing the dunes.  It was warm with the sun beating down on us and very exhausting.  Upon leaving we noticed the University of Michigan men's  soccer team getting ready to do drills climbing the dunes.  As a Mom my first thought was concern for the heat but I soon noticed that each athlete had his own Gatorade bottle with them and I  knew they were taking precautions to keep themselves hydrated.
With young kids moms play a key role in keeping their athletes safe, so Moms need to understand that young athletes may be at greater risk for heat-related illness and know the ways to prevent it.

Water isn’t enough. While very important, water alone does not hydrate and refuel as effectively as Gatorade.  Gatorade supplies the proper amount of fluid, electrolytes and carbohydrates to rapidly put back what your young athlete loses in sweat and provides energy to keep them going.  In drinking water, the brain may turn off the perception of thirst before the body’s overall fluid needs are met and stops the athlete from fully rehydrating.  The electrolytes in Gatorade help maintain the stimulus to drink so athletes drink enough to replenish and refuel .

Don't forget that equipment  can make a  big difference.  -Be sure your child wears light net-type jerseys, T-shirts and shorts, change sweat-soaked clothing, avoid wearing excess clothing, remove helmets when not playing and remember to stay hydrated.  Sports can be great fun but make sure your kids stay safe. If your kids are like mine they will be happy you gave them Gatorade.

Remember that you can help- download a free Gatorade Heat Safety Kit found at For every unique download Gatorade will donate $1 to “Beat the Heat” charities up to $20,000.

I wrote this review while participating in a blog campaign by Mom Central on behalf of Gatorade’s “Beat the Heat” campaign and received Gatorade samples to facilitate my candid review. Mom Central sent me a gift card to thank me for taking the time to participate

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